Creative Partners Group

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Home Press Relations Product Launch

Product Launch

You've spent valuable company time and money developing a new product. Now, you need an effective strategy to introduce it to the industry. Start the "Buzz." Look to us for a complete program to give your new product maximum exposure with great "bang-for-your-bucks" results:

  • Press Releases
  • Editorial Tours
  • Online Press Conferences
  • Sales Brochures and Product Data Sheets
  • Search Engine/Directory Registry and   Optimization
  • Direct Mail: Physical and Electronic
  • Packaging
 

Newsflash

Your marketing can be twice as effective if you aim it at both right-brained (emotional, aesthetic) and left-brained (logical, sequential) people. The North American population is about evenly divided, so if you use only one approach, half your advertising budget will be wasted.