Creative Partners Group

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About Creative Partners Group

 Creative Partners Group

Creative Partners Group
409 Via Corta
Palos Verdes Estates, CA 90274

tel: 310.378.8043 • fax: 310.378.8053 • cell: 310.619.6032
email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


History

Creative Partners Group is headquartered on the Palos Verdes Peninsula of Los Angeles county and is freeway convenient to all of Southern California. Our clients span the entire U.S., including Chicago, Washington D.C., St. Louis, Northern California, New Jersey and Connecticut. The agency is a full-service provider of integrated marketing communications, including print advertising, public relations, promotional material, technical literature, trade show support, catalogs, brochures and collateral, web site development and electronic cataloging/e-commerce.

Creative Partners Group covers a broad industrial client base, ranging from high-tech electronics manufacturers to industrial component producers. Approximately 90% of the agency's clients are manufacturers, rounded out by consulting and service firm clients. All are strictly business-to-business marketers.

Greg Sparkman
Creative Partners Group has always focused on bottom line results for its clients. The principals at CPG have won close to 400 advertising readership and ad-action awards, received from dozens of technical and business publications. Consistently effective campaigns have helped our clients to grow even under less than ideal economic conditions. As evidence of our success, we can point to client longevity. Many clients on our roster have been with us for 15-20+ years. The keys to this success are our ability to develop materials that consistently capture and deliver the target markets, and our skill in effective media planning and placement.


The agency is in the forefront of marketing communications technology. We have been involved with Web site development since 1995 and have been producing e-commerce enabled interactive Web-based catalogs since 1997. Our commitment is evidenced by employing a full-time advanced technical staff, state-of-the-art servers, and high-speed communication links. Creative Partners Group has a solid foundation in traditional advertising and print production, combined with the drive and expertise to guide our clients to new horizons in marketing communications.


We maintain a core staff of talented and knowledgeable creative and marketing professionals. In addition, we have established an army of geniuses in a variety of creative niches that we use on projects as required, allowing us to keep a very low overhead — among the lowest in the business. This translates into more value for our clients, which is the driving force behind everything we do.

 

Services

• Advertising: creative, production, and follow-up

• Media planning and placement: Marketing, media, advertising research and strategic planning

• Public/Press relations

• Corporate identity packages

• Web development and implementation with e-commerce capability

• Electronic media services: Web site development and hosting; Web advertising

• Print catalog development and production

• Illustration and photography

• Collateral development and production

• Direct marketing

• Trade show support: press relations, booth design, signage and product display

• Technical literature production

• Literature localization

• Print (sheet-fed, web, digital presses) management

 

Compensation

Creative Partners Group bills projects on time, material and labor. Marketing services compensation is derived from our 15% agency commission on space purchased, or a negotiated retainer.

 

Newsflash

"The real fact of the matter is that nobody reads ads. People read what interests them, and sometimes it's an ad."

-Howard Luck Gossage