Creative Partners Group MarCom Minute

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Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed . . . but dull?
- William Bernbach

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The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.
- Leo Burnett

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Reach Creative Partners Group at
310-378-8043

April 24, 2002

The Disappearing Ad Agency

Get the job done and go away

Doctors, lawyers, accountants. We all need professional help to get critical jobs done in an effective manner. Yet most of us are pretty proficient and resourceful so we like to do as much on our own as possible. Advertising and marketing fits into this category too. There’s a tremendous desire to do things yourself...today more than ever.

What if you could have it both ways? Professional support and guidance that sets up a program, produces great creative ideas, generates a professional brand identity, puts the tools in place and then...goes away. Goes away to let you handle the basic day-to-day administration and caretaking of the program.

You know, working with an ad agency doesn’t have to be a major committment. It can be if you want, but the new style of agency like Creative Partners Group places no obligations on the companies we work with. No contracts, no retainers. You’ve got a job—a new branding project, product catalog, sales brochure, internet marketing initiative—the new style agency comes in, gets the job done and gets out of your hair.

“Hey, I can hire a freelancer to do this,” you might say. The problem is that the typical freelancer is not an advertising professional and has little experience in integrating the multiple facets of an overall business branding/advertising process. We do. Most freelancers can’t take a stack of blueprints and organize a cohesive, functional catalog without a lot prep work on your part. We can. Freelancers don’t bring a team of talent to bear on the project. We do.

As your company is stressed to do more with less you may find yourself—if not needing help—wanting help to keep corporate communications on track without the long-term obligations or headaches associated with more employees or expensive equipment and software that requires upgrading every year. And, you may not want the obligation of “hiring an ad agency.” Well, to you I say maybe it’s time to take a look at the “disappearing agency”—Creative Partners Group. We hit the ground running!

Is your company a “do-it-yourselfer”?

When your faucet needs a new washer you grab a wrench and fix it yourself. But when your home needs to be entirely replumbed because there’s no water pressure, you call in a professional. The plumber does the job, and then he goes away. At least until you develop your next leak, right?

Similarly, maybe your company likes to replace its own washers when it comes to marcom. If that’s the case, there are still apt to be situations where your company will benefit by calling in an advertising agency for professional services. And you might be more inclined to do so if the ad agency behaved like the plumber and just went away when the job at hand was complete.

Take our short survey to help you decide how much of your marcom efforts should stay in-house and when you could benefit from an outside professional.