|
Industry
|
SIC
number
|
Ad dollars
as percent of sales
|
Ad dollars
as percent of margin
|
Annual
ad growth rate (%)
|
| Accident & health insurance |
6321 |
1.0 |
10.1 |
15.5 |
| Agricultural chemicals |
2870 |
1.2 |
3.0 |
6.8 |
| Agriculture production-crops |
100 |
5.0 |
16.3 |
-60.5 |
| Air courier services |
4513 |
1.2 |
9.5 |
8.2 |
| Air transport, scheduled |
4512 |
1.2 |
8.0 |
2.4 |
| Air-cond,heating,refrig eq |
3585 |
1.5 |
5.6 |
7.3 |
| Apparel & other finished pds |
2300 |
3.6 |
10.1 |
3.3 |
| Apparel and accessory stores |
5600 |
3.8 |
8.9 |
10.8 |
| Auto dealers, gas stations |
5500 |
1.3 |
8.3 |
20.8 |
| Auto rent & lease,no drivers |
7510 |
2.6 |
6.4 |
6.5 |
| Blankbooks,binders,bookbind |
2780 |
6.6 |
12.4 |
4.4 |
| Bldg matl,hardwr,garden-retl |
5200 |
2.5 |
6.4 |
15.9 |
| Books: pubg, pubg & printing |
2731 |
11.0 |
20.5 |
6.5 |
| Btld & can soft drinks,water |
2086 |
5.3 |
11.1 |
8.3 |
| Business services, nec |
7389 |
4.8 |
17.1 |
40.9 |
| Catalog, mail-order houses |
5961 |
9.1 |
34.5 |
14.5 |
| Chemicals & allied products |
2800 |
1.5 |
3.6 |
-2.0 |
| Cmp integrated sys design |
7373 |
0.7 |
2.0 |
9.2 |
| Cmp programming,data process |
7370 |
6.5 |
16.7 |
6.4 |
| Commercial printing |
2750 |
4.0 |
14.6 |
12.2 |
| Communications equip, nec |
3669 |
1.3 |
3.4 |
3.2 |
| Communications services, nec |
4899 |
4.2 |
11.1 |
29.4 |
| Computer & office equipment |
3570 |
1.5 |
4.9 |
0.6 |
| Computer communication equip |
3576 |
3.1 |
5.3 |
14.1 |
| Computer peripheral eq, nec |
3577 |
3.7 |
8.4 |
6.4 |
| Computer storage devices |
3572 |
1.7 |
5.0 |
5.6 |
| Computers & software-whsl |
5045 |
0.2 |
3.2 |
11.8 |
| Construction machinery & eq |
3531 |
0.6 |
1.9 |
3.5 |
| Cutlery, handtools,gen hrdwr |
3420 |
12.0 |
21.5 |
3.7 |
| Dental equipment & supplies |
3843 |
1.5 |
2.7 |
11.9 |
| Drawng,insulatng nonfer wire |
3357 |
0.3 |
0.9 |
9.7 |
| Elec meas & test instruments |
3825 |
2.1 |
3.9 |
15.1 |
| Electr, oth elec eq, ex cmp |
3600 |
2.5 |
7.8 |
-2.9 |
| Electric housewares and fans |
3634 |
4.8 |
14.0 |
17.1 |
| Electrical indl apparatus |
3620 |
5.2 |
14.4 |
-0.4 |
| Electromedical apparatus |
3845 |
0.9 |
1.4 |
15.9 |
| Electronic components, nec |
3679 |
1.4 |
4.3 |
7.0 |
| Electronic computers |
3571 |
1.6 |
5.4 |
13.2 |
| Electronic connectors |
3678 |
0.5 |
1.3 |
20.0 |
| Fabricated rubber pds, nec |
3060 |
3.1 |
9.6 |
8.1 |
| Farm machinery and equipment |
3523 |
2.5 |
9.8 |
0.2 |
| Food and kindred products |
2000 |
11.0 |
25.2 |
3.3 |
| General indl mach & eq, nec |
3569 |
1.4 |
2.9 |
2.5 |
| Grain mill products |
2040 |
7.2 |
13.9 |
1.2 |
| Hardwr, plumb, heat eq-whsl |
5070 |
4.4 |
28.2 |
10.5 |
| Health services |
8000 |
4.6 |
15.5 |
19.3 |
| Heating eq, plumbing fixture |
3430 |
7.0 |
14.8 |
4.5 |
| Home furniture & equip store |
5700 |
2.8 |
7.0 |
9.9 |
| Hospital & medical svc plans |
6324 |
0.2 |
1.2 |
-8.3 |
| Indl inorganic chemicals |
2810 |
1.8 |
4.5 |
0.6 |
| Indl trucks,tractors,trailrs |
3537 |
1.7 |
7.8 |
8.4 |
| Lab analytical instruments |
3826 |
1.7 |
2.9 |
0.6 |
| Leather and leather products |
3100 |
17.5 |
29.9 |
7.0 |
| Lumber & oth bldg matl-retl |
5211 |
0.5 |
1.8 |
8.1 |
| Medicinal chems,botanicl pds |
2833 |
9.8 |
27.4 |
10.3 |
| Metal forgings and stampings |
3460 |
1.8 |
5.5 |
24.8 |
| Metalworking machinery & eq |
3540 |
4.3 |
11.2 |
10.9 |
| Misc business services |
7380 |
1.6 |
2.5 |
15.6 |
| Misc chemical products |
2890 |
9.6 |
23.2 |
10.6 |
| Misc durable goods-whsl |
5090 |
5.1 |
20.2 |
25.2 |
| Misc elec machy,eq,supplies |
3690 |
7.2 |
19.6 |
49.4 |
| Misc equip rental & leasing |
7350 |
1.2 |
2.3 |
35.4 |
| Misc fabricated metal prods |
3490 |
0.6 |
2.0 |
1.2 |
| Misc fabricated textile pds |
2390 |
1.4 |
6.9 |
24.8 |
| Misc food preps, kindred pds |
2090 |
9.9 |
17.2 |
3.1 |
| Misc furniture and fixtures |
2590 |
6.3 |
19.9 |
50.7 |
| Misc general mdse stores |
5399 |
6.4 |
29.6 |
-10.9 |
| Misc indl, coml, machy & eq |
3590 |
0.9 |
2.3 |
3.8 |
| Misc manufacturng industries |
3990 |
3.0 |
6.3 |
16.8 |
| Motor veh suply,new pts-whsl |
5013 |
0.4 |
1.7 |
6.8 |
| Motor vehicles & car bodies |
3711 |
2.7 |
10.1 |
6.6 |
| Motors and generators |
3621 |
0.8 |
2.9 |
7.1 |
| Ophthalmic goods |
3851 |
7.4 |
11.4 |
12.6 |
| Ordnance and accessories |
3480 |
2.1 |
7.1 |
-8.5 |
| Ortho,prosth,surg appl,suply |
3842 |
2.3 |
4.1 |
5.6 |
| Paints, varnishes, lacquers |
2851 |
3.7 |
8.8 |
-1.4 |
| Paper & paper products-whsl |
5110 |
2.0 |
7.7 |
20.7 |
| Paper mills |
2621 |
2.1 |
4.7 |
1.2 |
| Perfume,cosmetic,toilet prep |
2844 |
12.8 |
20.3 |
4.0 |
| Petroleum refining |
2911 |
0.8 |
4.8 |
2.3 |
| Phone comm ex radiotelephone |
4813 |
2.4 |
5.2 |
7.1 |
| Photographic equip & supply |
3861 |
3.4 |
6.7 |
-0.7 |
| Plastics products, nec |
3089 |
1.8 |
4.9 |
10.2 |
| Prefab wood bldgs,components |
2452 |
1.7 |
6.0 |
7.2 |
| Prepackaged software |
7372 |
3.7 |
5.3 |
12.3 |
| Prof & coml eq & supply-whsl |
5040 |
1.5 |
4.6 |
4.8 |
| Radio,tv,cons electr stores |
5731 |
3.7 |
14.8 |
7.3 |
| Radiotelephone communication |
4812 |
5.0 |
9.9 |
14.1 |
| Real estate agents & mgrs |
6531 |
2.9 |
12.5 |
22.4 |
| Real estate dealers |
6532 |
4.0 |
6.1 |
15.0 |
| Real estate investment trust |
6798 |
2.9 |
8.4 |
28.2 |
| Rubber and plastics footwear |
3021 |
12.0 |
32.7 |
3.1 |
| Scrap & waste materials-whsl |
5093 |
4.7 |
58.1 |
22.2 |
| Semiconductor,related device |
3674 |
2.2 |
4.8 |
8.2 |
| Srch,det,nav,guid,aero sys |
3812 |
2.6 |
10.4 |
11.0 |
| Structural clay products |
3250 |
2.4 |
5.0 |
5.0 |
| Tele & telegraph apparatus |
3661 |
1.1 |
2.5 |
9.0 |
| Tires and inner tubes |
3011 |
1.7 |
6.1 |
0.9 |
| Transportation services |
4700 |
6.2 |
21.9 |
57.9 |
| Women's clothing stores |
5621 |
5.6 |
13.9 |
8.5 |
| Wood hshld furn, ex upholsrd |
2511 |
3.2 |
10.8 |
11.3 |
| X-ray & related apparatus |
3844 |
2.6 |
7.3 |
3.7 |
|
