Ebbinghause Throws a Curve
 In
1885 Hermann Ebbinghause published studies about memory
that went on to become the foundation of advertising’s
most effective strategy: frequency. Learn more about forgetting
and recall, and why frequency is your advertising's best
friend. Remember to click
here... |
How to Be a Better Client
Want better advertising creative?
Want it done quicker and more efficiently? Want your production
done for less cost? You are right to expect these things
from your ad agency, yet is there something you can do
to improve your results? Like they say, It takes two to
tango. Here's a list of steps you can take to build a
solid, more productive relationship with your agency.
(Of course, if you are not completely satisfied with the
results you're getting from your agency or your in-house
group, you should read this article after
you give a call to Creative Partners Group!)
Made the call? Now
you can read on... |
|
Is Your Ad Program Coasting Now?
Be prepared for a downhill
ride.
 Recognition
decays over time like the glow of phosphorous numerals
on a watch dial. And the evidence shows that when you
choose to coast, you will be coasting downhill. The
negative force of fading memories must be counteracted
through the twin towers of advertising effectiveness:
frequency and continuity. This article focuses on continuity
and illustrates research the proves its value in building
brand awareness, which we know goes hand in hand with
brand preference. Learn
more...
|
Print vs. Online
Advertising
What do readers prefer?
 As
a marketer, this is the question: where are prospects going
to see my advertising and PR? (This presupposes you have advertising
and PR creative that will generate response.) While the Web
has been getting most of the buzz in recent years, a recent
study suggests that print is still your best bet—or
putting it in today’s operational vernacular: advertising
in print offers the best opportunity of strong ROI. Learn
what research has to say...
CRM—Technology Taking Care
of Customers?
Can Your Company Make
it Work?
The last few years have seen a
boom in CRM systems, but there is confusion in our industry
as to what exactly CRM means, how it should be applied, and
how big an investment to make into it. See what executives
that have taken the plunge are saying about their experience
with CRM. Read
More...
Branding Basics—4 Rules for Success
Strengthening your brand will help your
product win the sale against a competitor when all else is
equal. The principle behind the old adage, “No one ever
got fired for buying IBM” is still in effect; you want
to be the company that is the “no-brainer” at
purchase time. Other benefits of a strong brand are the command
of higher margins, better acceptance of new products, and
as a barrier to market entry by would-be competitors. We've
got four branding basics for you to follow. Click
here to learn what they are.
______________________
Previously in the MarCom
Minute…
5 Tips to Make Your Site a Better
Web Experience
You walk into
a shoe store to buy a pair of shoes. The salesperson greets
you, reads you the store’s mission statement, and points
out its logo. Then you’re abandoned in a room with thousands
of shoes, instructed to locate the style and size you want,
and find your own way through checkout. Sounds like a nightmare,
right? Learn how to avoid this scenario on your web site.
Go
now...
How does your company stack
up?
A question that often arises is,
"How much should I be spending on advertising?"
While every company has its own unique requirements, a recent
compilation will give you an indication of ad spending in
your industry. Check
out the numbers...
Want to save big on upcoming media purchases
During 2001 and 2002 publishers have
seen the worst drop of in ad
spending since the depression. As marketers we have to be constantly
looking forward. And looking forward I see the approaching closing
of a tremendous window of opportunity for advertisers. Find
out how to take advantage this opportunity now...
______________________
MarCom Minute Archives
If you build it, will they come?
How to increase your web
site traffic
There’s Magic in the Disappearing
Ad Agency
Dovetail the do-it-yourself impulse
with professional prudence.
Who’s Got the Best Profits?
Harvard Business Review ties
market share to profits.
___________
Hot Topics
How to get free exposure in magazines
and trade publications
Tips on PR pickup.
Newsworthy
subjects for press releases
There's more going on than you
think!
Direct Mail:
Victim of anthrax?
How are mailings doing
since 9/11?
Do
you really need an ad agency?
•
Budget too tight?
• In-house staff taking
care of marketing?
•
Doing it all yourself?
Our quick survey
will tell you whether your company can get along without hiring
an outside ad agency.
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