• Results Oriented
We set up programs that are measurable for effectiveness. Whether it is mass media or targeted direct marketing, we'll help you get the best results for your investment.

• Cost-Effective
We keep our overhead low with only critical planners and implementers on permanent staff. You pay for projects not retainers. In fact, compared to maintaining an in-house agency, you'll find we providing better work at lower overall costs and with fewer headaches.

• Great Creative
Our ads generate results, and we have close to 400 ad readership and ad-action awards to prove it. Our catalogs and other collateral is produced with true communications in mind—not just a pretty face filled with fluff. That's why our catalogs stand the test of time. Many of the catalogs we've produced are still in use after 10 years or more! In short, our mission is to provide our clients with much more than they counted on.

• Integrated Programs
No communications program works in a vacuum. We know this and work with you to assure your messages are not only on target, but consistent across every point of customer interaction.

• Outside-In Validation
We all know about "thinking outside of the box." Well, we are outside of your particular box. And because we are, we can often provide insight and perspective that is difficult to see from where you sit every day. It is prudent to have an outside advisor and we can be very valuable in this capacity for you.

Creative Partners Group
409 Via Corta
Palos Verdes Estates, CA 90274

tel: 310.378.8043
fax: 310.378.8053

e-mail: info@creativepartnersgroup.com

History
Creative Partners Group is headquartered on the Palos Verdes Peninsula of Los Angeles county and is freeway convenient to all of Southern California. Our clients span the entire U.S., including Chicago, Washington D.C., St. Louis, Northern California, New Jersey and Connecticut. The agency is a full-service provider of integrated marketing communications, including print advertising, public relations, promotional material, technical literature, trade show support, catalogs, brochures and collateral, web site development and electronic cataloging/e-commerce.

Creative Partners Group covers a broad industrial client base, ranging from high-tech electronics manufacturers to industrial component producers. Approximately 90% of the agency's clients are manufacturers, rounded out by consulting and service firm clients. All are strictly business-to-business marketers.

Creative Partners Group has always focused on bottom line results for its clients. The principals at CPG have won close to 400 advertising readership and ad-action awards, received from dozens of technical and business publications. Consistently effective campaigns have helped our clients to grow even under less than ideal economic conditions. As evidence of our success, we can point to client longevity. Many clients on our roster have been with us for 15-20+ years. The keys to this success are our ability to develop materials that consistently capture and deliver the target markets, and our skill in effective media planning and placement.

The agency is in the forefront of marketing communications technology. We have been involved with Web site development since 1995 and have been producing e-commerce enabled interactive Web-based catalogs since 1997. Our commitment is evidenced by employing a full-time advanced technical staff, state-of-the-art servers, and high-speed communication links. Creative Partners Group has a solid foundation in traditional advertising and print production, combined with the drive and expertise to guide our clients to new horizons in marketing communications.

We maintain a core staff of talented and knowledgeable creative and marketing professionals. In addition, we have established an army of geniuses in a variety of creative niches that we use on projects as required, allowing us to keep a very low overhead — among the lowest in the business. This translates into more value for our clients, which is the driving force behind everything we do.

Services
• Advertising: creative, production, and follow-up
• Media planning and placement: Marketing, media, advertising research and strategic planning
• Public/Press relations
• Corporate identity packages
• Web-based electronic catalog development and implementation with e-commerce capability
• Electronic media services: Web site development and hosting; Web advertising
• Print catalog development and production
• Illustration and photography
• Collateral development and production
• Direct marketing
• Trade show support: press relations, booth design, signage and product display
• Technical literature production
• Literature localization
• Print (sheet-fed, web, digital presses) management

Compensation
Creative Partners Group bills all non-PR projects on time, material and labor. Marketing services compensation is derived from our 15% agency commission on space purchased. Public relations services are compensated on a combination of a small retainer and results-driven fees.